Willa embodies a lifestyle: women, especially moms, embracing age without losing their cool. Less fuss, more fierce love for their kids, just as effortlessly chic at pick-up as at happy hour, prioritizing comfort without sacrificing style.

We don't dress "young" because getting older is awesome. We believe in investing in quality. We believe in finer wine and laughing louder because we care about what truly matters. We’re not trendy, we’re classic with a badass edge that makes our girl undeniably cool. We believe our community makes us better. I’m happy you’re here and I look forward to finding community with you.

Lots of love,
Elizabeth McQuiston